The Friends Of My Friends Are Not My Friends

Why am I seeing pictures and statuses from friends of friends who are essentially complete strangers?

Predicting the Number of Likes on a Facebook Status With Statistical Keyword Analysis

The language used in a Facebook Status *does* help predict the number of Likes a status receives, and actually could help brands learn much more about their fans.

Facebook Hashtags Are Fundamentally Broken

The magic of Facebook is flat-out incompatible with the magic of hashtags.